You’ve finally got some great leads for your company and now you actually have to pick up the phone and close those leads! If you’ve got hot leads, it shouldn’t be too hard to close, but there are some things to keep in mind along the way.
Attraction marketing is all about promoting yourself rather than your company. You are a smart, savvy, helpful, and interesting human being dammit, and people like you! Start using those qualities to build trusting relationships with your prospects. Give them a human contact and personalized experience. Give them a face and a name they can trust.
Confidence is key. Stay confident and stay detached. You don’t want to seem too desperate, or nervous. Despite what you actually say your prospects will sense this, and it will turn them off.
OK, back to building relationships. Engage your prospect in casual conversation. Be genuine, take an interest in them. You are hoping to do business long term together, so why not be friends?
Find out exactly what they want and expect from a service, and tell them how you will provide it. Ask them if they have any questions or require and special assistance. Answer those questions. It’s simple, but makes people feel comfortable.
Lastly, don’t forget to ask for the close. You’ve made it this far, so don’t let it go at the last minute. Assume they want what you have to offer. You’ve covered all of your bases, now head home!
